Volkswagen Philippines has finally set up shop at the southern area of Luzon, opening a dealership in Sta. Rosa, Laguna. Together with the Lica Auto Group as its dealer-principal under the Strasbourg Auto Corporation, Volkswagen is strategically located at the very busy Sta. Rosa-Tagaytay Road.

This dealership is the eight for Volkswagen Philippines since the German brand returned to the country under the Ayala group in 2013. The location is aimed at the very progressive community of Calabarzon, cdovering the provinces of Cavite, Laguna, Batangas, Rizal, and Quezon.

Volkswagen PH President Felipe Estrella III delivering his address during the opening of the Sta. Rosa Laguna showroom of Volkswagen, it’s 8th in the country.

“Establishing our eighth Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the Lica Auto Group, we are able to establish our presence in a very exciting market. Now, the region’s residents and enterprises will have more access to the German engineering, build quality, and driving experience of Volkswagen automobiles and the accompanying Volkswagen aftersales services and support,” said Felipe Estrella III, President of Volkswagen Philippines and concurrently CFO of Ayala Corp.

“Our first Volkswagen dealer takes the Lica Auto Group to a position of dominance in the auto industry in the southern Luzon area. At the same time, Volkswagen Santa Rosa will be more accessible to buyers and owners in the region,” Lica Auto Group President Felix Limcaoco said.

Volkswagen Philippines operates under AC Motors of Ayala Corporation. Its seven other Volkswagen dealers are: Volkswagen BGC at 938 28th Street City Center, Bonifacio Global City, Taguig City; Volkswagen Quezon Avenue at 1229 Quezon Avenue, Quezon City; Volkswagen Pampanga at McArthur Highway, Dolores, City of San Fernando, Pampanga; Volkswagen Alabang at Madrigal Business Park, Alabang-Zapote Road; Volkswagen Cebu at A. Soriano Avenue, North Reclamation Area, Cebu City; Volkswagen Iloilo (Taft North, Mandurriao, Iloilo City), and Volkswagen Bacolod (along Araneta Street, Singcang, Bacolod City).

The Lica Auto Group is a key enterprise of the Manila-based Lica Group that traces its roots in Calabarzon-based real estate, sugar plantations and banking. The Lica Group, which counts over 50 years of operations, is one of the leading diversified business groups in the Philippines.

The Lica Auto Group holding company is among the largest automotive sales and businesses in the country. Involved in new and used-car dealerships, rent-a-car, leasing, parts and equipment distribution and service center stores, the Lica Auto Group now counts a total of 46 full dealerships and 19 satellite showrooms.

With Volkswagen made more accessible to one of the Philippines’ most progressive growth areas, the people of Calabarzon will now find that access to an affordable German motoring experience will be much more convenient, giving them even more opportunities to focus on their own life goals.